As an avid hunter for the past 26 years, Andy Cuttitta fell in love with bowhunting for whitetails shortly after he bought his first bow at the age of 16. During his first 24 years of hunting he purchased numerous types of camouflage clothes and was continually frustrated by the limitations of camouflage products designed for whitetail hunting from tree stands. Most camouflage companies offered seasonal patterns. It cost a small fortune to outfit himself with all of the patterns needed to hunt through the seasonal changes. Andy started modifying some of his existing gear by painting them with accents to more realistically match the exact environment and season he was hunting in.
In the fall of 2005, Andy was sitting in a tree stand waiting for the perfect buck. Looking across the field he could easily spot his friends in their tree stands and noticed they were easily visible wearing the latest high tech camo patterns available. Andy recalled how over the years he had also observed that every once in a while deer would look up and clearly see him sitting in his stand even though he was wearing camouflage from head to toe with the wind in his favor. For years the myth was that deer don't look up in trees which he learned was not the case. He could not help but wonder why there were no modern tree bark camouflage patterns for people that hunt out of tree stands. And so the seed was planted...